Dedicated to empowering women, the world’s number one cosmetic brand presents a full spectrum of creative projects:
Product launch advertising, digital, packaging, in-store displays, mood boards – defining Maybelline’s persona for decades to come.
“Nailing” the colorful spirit of essie is a joy – because the foremost nail polish is pure inspiration. My artistic direction leadership captures the every-season allure of essie – including advertising, digital, package design, in-store marketing.
From day number one, Estee Lauder’s Clinique division was the fresh face of cosmetics. Creating global style guides, designing digital content, art directing special event programs offer a rewarding role in the evolution of a signature brand.
Sexy is spot on – no matter what the temperature. My artistic and photo shoot direction for Davidoff’s Cool Water and Hot Water fragrance featured Josh Holloway… amidst the balmy breezes of Hawaii.
When the subject is love – and the photo shoot is Paris – well, it doesn’t get any better. My campaign for Scott Kay engagement rings captures every tender moment of “your proposal”.
Welcome to the (very) good life – its promise and perfection are on full display with major real estate assignments, including 432 Park Avenue and Surf Club at The Four Seasons Miami. Sophisticated brochures, enticing digital and total brand identity.
From the leather mastery of Hermès to the deliciousness of Lindt chocolates – the world of prestige products captivates my passion and my design focus. Ad campaigns, deluxe brochures, digital – I celebrate this rarified world.
CONSULTING
ARTISTIC DIRECTION & DESIGN
DIGITAL
L’Oréal | essie global (DMI)
L’Oréal | Maybelline-global (DMI)
Clinique
Coty Prestige & Fine Fragrances
La Prairie
Davidoff
Nautica
Wella - P&G
RoC Skincare
Hermès
Cartier
Baccarat
Chanel
CFDA
Donna Karan
Bloomingdale's
AMAN (Wellness)Group
The Surf Club - Miami
Four Seasons Hotel & Residences
432 Park Avenue NYC
Relais Chateâux Hotel Group
Lindt Chocolates
As an artistic director and creative consultant, I assist brands & business owners in bringing their brand vision to life through careful brand analysis, campaign ideation, digital storytelling, social content curation, corporate identity design, packaging, merchandising and book design.
HOW :
I work collaboratively with this sector's most skilled talents
from all over the world, tailor-fit to serve your specific needs.
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