DIGITAL CONTENT & SEASONAL PROMOTIONS
ARTISTIC DIRECTION | PRODUCER
Created distinctive digital campaigns for brand's seasonal promotions: Just Because, Easter, Let's Party were the few that we created.
EASTER
LET'S PARTY
essie Love Campaign
ArtISTIC DIRECTION | CAMPAIGN IDEATION
essie was looking to differentiate itself with a global campaign idea as being the world's leading nail polish brand.
Created 1000 nuanced colored hearts dipped into nail polish and voila "essie LOVE campaign" was born.
LOVE CAMPAIGN EVOLUTION
We were asked to evolve "essie LOVE campaign idea" to help create 360 degree brand assets for their various visual needs, these assets were used in print, packaging, merchandising and digital: web & social platforms.
gel couture campaign VISION
CAMPAIGN CREATION | PHOTO SHOOT ART DIRECTION
Gel Couture was essie's higher price point, luxury, long-wear gel collection. We were asked to come up with a campaign idea which was going to elevate all brand codes as well as differentiate this particular franchise from all others under the parent brand essie.
GLOBAL CAMPAIGN EXECUTION
The flexible grid-like system was created behind the hero "COLOR" and the "TOP COAT" to accommodate various different formats: digital, merchandising and print advertising.
essie Care fRANCHISE Campaign VISION
CAMPAIGN IDEATION | AD LAYOUTS | SEAL DESIGNS
essie was looking to find a campaign idea to show that they care for the planet Earth and to help announce this initiative of eliminating certain toxics
from their products - we came up with the white paper art collage technique to present the cleanliness of this toxic-free universe.
Conceptualized and designed various different assets to help support the "vegan", "8-Free", "no animal testing" initiative by designing its ads, merchandising assets, social and digital campaign visuals as well as their seals.
360 CAMPAIGN VISUALIZATION
CORPORATE IDENTITY
We were asked to look at essie's global assets and create one cohesive, modern brand identity that carries itself across all touch points.
Introduced and customized a new font and logo treatment, ensured all formats had the same graphic consistency.
SEASONAL DIGITAL CONTENT
PHOTO ART DIRECTION
Art directed photo shoots for shade collections which were unique to that season's trends.
Mood boardS
Created mood boards to complement essie's seasonal collections.