evolution through execution
ARTISTIC DIRECTION
We were asked to elevate Clinique's overall brand imagery as well as to come up with a new visual territory for Asia.
Clinique’s core values were unchanged yet our ability to remain shockingly original was challenged by imitators.
Our solution was an unconventional use of a face_ Face as Canvas. The woman was in a neutral presence. Product benefits were hero exaggerated and gorgeously stylized. This campaign restated an aesthetic vitality that once again elevated Clinique beyond the expected, defined beauty with a touch of art.
FRAGRANCE CAMPAIGNS
CAMPAIGN IDEATION | PHOTO SHOOT ART DIRECTION
Campaign conceptualization for Aromatic Elixir & Clinique Simply.
CLINIQUE HAPPY
CAMPAIGN CONCEPTS
The ask was to keep clinique "Happy" fresh, new, exciting, inclusive and fun.
GLOBAL ADVERTISING
Branding | GRAPHIC DESIGN
Designed new, consistent and modern global brand language for Clinique. Helped create custom fonts, wrote the style guide which included 40+ templates and created coherence between print advertising, merchandising, packaging, PR, special events and helped built first clinique.com site by managing their internal and external agency creative teams.
CONSISTENT GRAPHIC LANGUAGE
GLOBAL STYLE GUIDES
360 Branding
FIRST CLINIQUE.COM
Helped transition this mega skin care brand to digital space, created first look & feel of clinique.com site with consistent & modern visual language.
Digital Content CREATION
PHOTO SHOOT ART DIRECTION
Facebook landing pages.
SPECIAL EVENT IMAGERY
DIGITAL CONTENT CREATION
Instagram and social media Imagery.
GRAPHIC MARK
GRAPHIC DESIGN | ARTISTIC DIRECTION
Clinique needed an ownable and memorable graphic mark for their global PR collateral and we assigned several photographers to capture their C with the best selling new products. These were then used on shopping bags, corporate stationery and press kit materials.