BOOKS | BROCHURES | IDENTITIES
GRAPHIC DESIGN
HERMÈS
PHOTO ART DIRECTION | EDITORIAL DESIGN
Spreads from Le monde d'hermès magazine.
IZNIK FOUNDATION TILES
CONCEPT CREATION | PHOTO ART DIRECTION | BROCHURE DESIGN
LINDT CHOCOLATE CAMPAIGN
CAMPAIGN IDEATION | COHESIVE BRANDING
Lindt is the 3rd largest chocolate manufacturer in the world, and has been present in the US market for 15+ years. In order to build a strong identity for Lindt and its various sub-brands, created a new design architecture intended to achieve two goals: First, elevate the overall look/feel of the Lindt brand to bring unique ‘mass-premium’ positioning to life; and second, to allow all Lindt sub-brands to efficiently co-exist under one graphic signature, but at the same time allow each individual product to have its own defined territory. This new design needed to work across all consumer touch points: advertising, digital, merchandising, in-store graphics, and ecommerce.